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Player Power

SACA Players are some of the most influential athletes. Having one of our players feature in marketing campaigns and promotions designed to deliver deeper engagement with consumers can assist in driving up product sales, brand awareness and a greater online presence.

SACA can support brands to maximise their marketing efforts and secure greater ROI by creating a player-centric player marketing strategy designed to meet brand and budget goals.

Change the Game with the right players.

Stand out and set your brand apart from competitors by working with SACA players who represent and align with your corporate values and brand identity. With access to over 300 professional cricketers (past and present) who have different and diverse interests and backgrounds the opportunities are endless.
SACA management is the business extension of SACA the Player Association which connects businesses to the Players through the commercial rights programme.

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Rights in action

SACA is your own brand’s connection to the game. The relationship between our team of experts and current players is a key element to delivering best-fit opportunities and measurable results. We will serve as resource and guide on how to incorporate players into your marketing strategy and develop creative solutions to achieve your goals

Get involved.

To maximize the impact of campaigns with SACA players, the next steps will be to develop creative ways to make use of these rights. To that end, there are a number of ways to do so:
1. Social Media – tap into the power of the players’ fans and amplify your message with engaging, authentic, and meaningful player posts.
2. Content – Create unique content opportunities and campaigns via photoshoots, online videos, and series.
3. Brand Ambassadors – Align some of SA’s best players all year round. Opportunities include personal appearances, autographed memorabilia, social media posts engagement and more.
4. Employee Moral – reward your employees with personalised, player-voiced messages and other memorable moments to engage with their favorite players.

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Our Current Sponsors

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Latest Cricket News from our Media Centre

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The South African Cricketers’ Association

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About SACA

We also manage South Africa’s only statistical Ranking of Professional Cricket Players

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We also manage South Africa’s only statistical Ranking of Professional Cricket Players

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